It is undeniable that streetwear has already entered the field of luxury fashion. Once designed for skaters and counter-cultural people, it is now common to see a pair of sneakers and a hoodie on the catwalk in Paris, just like seeing them in a football game. This fashion revolution means you can choose comfort and convenience without sacrificing style. To help you perfect the street style game, we have compiled the most popular streetwear brands you need to know.
1.Supreme
Supreme in New York has integrated itself into the history of streetwear. Supreme's successful cooperation with brands such as Rolex and Louis Vuitton is one of the brands that promote street style in luxury fashion. As a result, the brand has won the status of one of the most iconic streetwear brands of all time. Reshaping the supply and demand wheel, Supreme will release a limited number of new items every week. Like street fashion, choose upreme, you can never go wrong.
2.Vetements
Vetements was founded by Demna Gvasalia, head of Balenciaga, which fully proves that streetwear has completely penetrated into the luxury world. Vetements is known for its innovative and highly diverse designs, it takes runway fashion and brings it to street fashion. The label caused a sensation due to the wider use of culture in satirical design.
3.Stüssy
Stüssy is known as the original streetwear brand, and was just a small graphic T-shirt brand when it was founded in 1980. After his T-shirt caused a lot of sensation, Shawn Stussy expanded his brand range to include surfing and skateboarding apparel. More than forty years later, this Cali-born brand has now become a streetwear empire. The brand is known for its innovative and eye-catching designs and remains as strong as ever.
4.Off-White
Since the founding of Virgil Abloh, the artistic director of Louis Vuitton, Off-White has been making waves on high-fashion catwalks and streets. Off-White almost exclusively takes over the luxury world by streetwear, and in the fashion show of Paris Fashion Week, Off-White is like being supported by a hyped beast. Abloh worked with Kanye West and Fendi and then founded his own brand in 2013. Although Off-White is a relatively new figure in the field of street style, it has undoubtedly won an iconic status today.
5.Undercover
Undercover's are always very personal. Once popular in Tokyo in the 1990s, Undercover has grown into one of the most famous and respected brands in the streetwear industry. In addition to fashionable and avant-garde luxury sportswear, Undercover's single products are also deeply influenced by the British punk style. The favorite subculture of its founder Jun Takahashi.
6.HUF
HUF is rooted in the center of streetwear culture. It started operations in the early 1990s, and it has grown stronger since then. After working with New Yorker Stussy for a while, Keithhufnagel launched his eponymous brand in San Francisco. HUF quickly became a one-stop shop for skating and surfing in the bay. Now it is spread all over the world and is considered one of the most iconic streetwear brands.
7.INF LATION
Urban street brand inflation provides fast-updated, cost-effective, gender-free full-category clothing. It uses products to endorse quality and visually endorses taste, tirelessly exploring the fusion and balance between daily life and trend.
Infltion takes "daily leisure and trend integration" as the design concept, and solves the individual and ordinary dressing needs for contemporary consumers walking in the busy city.
8.小中大加®
The high-quality basic series uses good fabrics and tailoring to meet the needs of full-size wearing without borders, gender, and skin color. It will remain unchanged and cope with ever-changing!
9.CHANYOOU
Founded in 2017, it is still the representative of gender free clothing in the world and advocates peace and love. Different from the dark style of most trendy brands, they are used to light colors and create different fashions with unique design.
